The challenge
The website needs to preserve cultural character while still giving international shoppers the clarity they expect from an eCommerce store.
The approach
- Craft heritage and maker story upfront
- Product discovery and shopping flow
- Gallery-led visual storytelling
- Global commerce cues including shipping and support
Why this project matters in the portfolio
This project demonstrates that strong web design is not a single visual style. The structure, emphasis and interaction pattern should change with the audience, content density and business objective.